The main factors in a retouching quote
Image count matters, but two files can require very different amounts of work. Detailed hair cleanup, reflective products, complex compositing and damaged backgrounds increase production time more than straightforward colour matching.
Final output also changes the standard. Large-format advertising exposes detail differently from a small e-commerce thumbnail. Usage helps define how closely every edge and transition must be resolved.
- Image complexity
- Number of final selects
- Output size and usage
- Compositing requirements
- Review rounds
- Deadline
Why references improve price accuracy
A reference image communicates the expected skin finish, colour palette and cleanup level more clearly than broad words such as natural or premium. Marked-up files are especially useful for commercial projects.
When a large set is involved, one paid or approved test frame can establish the standard. Once that reference is accepted, the remaining estimate becomes more reliable.
How to request a useful quote
Include the image count, low-resolution previews, final dimensions, intended usage, deadline, references and required file format. Mention whether layered masters, clipping paths or multiple crops are needed.
The lowest price is not always the lowest production cost. Inconsistent work can create additional feedback, designer time and campaign delays. Compare scope and review process, not only the headline rate.